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Episode #62: Developments in Social Media for Authors

 

Oh the times, they are a-changin’…

Social Media has been really busy since we last dropped a show for The Shared Desk, and as we agreed to do in our Social Media for Writers title, we’re going to talk about some of the changes happening as well as go into the best way to maximize your dollar on Facebook and other social media fronts.

00:00 —  Introduction

  • We’re rocking into the Sixties!
  • Tee enjoys the Cute of Melissa Benoist while Pip gets a little homesick.
  • The Hunt for the Wilderpeople. Scribe Approved!
  • Thanks to author and sometimes-guest, Nick Kelly, Tee is recording with FireWire again!
  • Now, moving forward…

01:06 — Episode #62: Developments in Social Media for Writers

  • Today’s show is brought to you by Social Media for Writers.
  • There have been some changes this week in favorite Social Media platforms.
  • Pinterest
    • Talking from the seat of authority is Pip Ballantine, the Pinterest Warrior Princess
    • Cosmetic changes in how pins appear.
    • Looking for the “Pin It” button? Look to you right.
    • Promoted Pins — a new venture, a new opportunity
    • Precautions against SPAM
    • If you want to use a Bit.ly link on Pinterest, don’t bother. (Thanks for the head’s up, Pinterest.)
  • Yeah, we got great communication as a couple!
  • Facebook
    • Facebook changed the layout of the Page…
    • …and chances are you’ve got new algorithms to figure out, too.
    • Yes, Facebook saw record profits this year, but with a billion people using their service, they need to keep the lights on.
    • Do you want to promote a Page or a post? Thanks to Veritasium, here’s why we boost posts…
    • A look back on the fun days of Organic Reach.
    • If you want people to see content, it’s going to cost you.
    • So BE SMART on what you boost.
    • And when people dig your boosted posts, you should notice an uptick in Page Likes.
    • Facebook’s Rules on text in images.
  • Instagram
    • Did you know that Facebook acquired Instagram?
    • Step One: Know where your Instagram profile. Tee does. Pip, on the other hand…
    • A new look and a new option for Instagram accounts…Photo Aug 09, 9 24 21 PM
    • When jumping to a “Business Profile” you decide what you do and don’t share.
    • Yes, now you can go on and directly contact us through Instagram…
      Photo Aug 09, 9 24 39 PMPhoto Aug 07, 10 07 01 PM
    • Now as a Business on Instagram, you can promote images like this….
      Photo Aug 09, 9 31 47 PM
    • CORRECTION: Text-heavy images like the #TeaserTuesday selections can be promoted on Instagram!
    • Analytics are provided.
    • There are a few hiccups to clear, but overall? WOW!
    • It was all thanks to Geektitude and the Average Geek Podcast where Tee discovered this new Instagram feature.
  • And Tee lapses into his inner-Donald. (Sorry about that, folks.)

34:32 — The Loot Crate Lookie-Loo

  • July’s Theme — Futuristic (and Pip’s hosting the honors…)
  • You know all these Loot Crate items we’re setting aside as we’re not into that fandom?
  • A contest that we’re announcing a winner at LaurenCon! Here’s what you have to do!
  • Inside the July crate…
    • A tee-shirt from Rick & Morty
    • Your very own Megaman
  • Pulling back the Butterfly Girl to the topic on hand about what we’re doing with the Loot Crate stuff outside our fandom.
  • Back to the July Crate…
    • A Futurama statue…and Tee thinks it’s pretty cool!
    • Star Trek Live Long & Prosper lapel pin
    • A Valiant Comics exclusive — Valiant 4001 A.D. (with David Mack lending his talents…)
    • Quick Tangent: Tee wrote for Valiant’s Harbinger and Bloodshot for Kindle Worlds
    • A Star Trek Enterprise-D sticker
  • So many fandoms, not enough time…
  • Hey, LootCrate — how about a Stranger Things crate? Something to think about!

43:59 — Wrapping up

  • Closing in to the end of 2016!
  • A couple of people we need to reach out to…
  • Where are we going to be between now and October…
    • 19-21 August, LaurenCon 2016 in an undisclosed location in North Carolina
    • 25 September, Tee is running the 2016 Dogfish Dash, an 8K race at the Dogfish Head Ale Brewery!
    • 14-16 October, Steampunk unLimited in Strasburg, PA
    • 22 October, The Maryland Renaissance Festival in Annapolis, MD for the “Day of Wrong”
    • …and then we’re taking a break. But if you or a friend have an event where you would like to see us…
      • Call us at 703.791.1701 (now accessible through the Instagram app!)
      • Send me email — tee@teemorris.com
      • Send Pip email — pip@pjballantine.com
      • …or find us on social media everywhere.
  • We got projects reaching critical mass. Hopefully, news incoming.
  • Weren’t we taking a break? BREAKS ARE FOR DUDES!

 

[display_podcast]

Find us on Twitter at either Tee’s or Pip’s account,
leave us a voicemail or questions for the show at 703.791.1701,
or leave us a comment here at the blog.
We’ll talk about it!
And remember, you can find the show on iTunes or Stitcher!
Subscribe, listen, and review.

Enjoy the ride
and we’ll catch you later.

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Episode #57: The Value of Social Media (and Your Ability to Block Users)

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Can you believe it? During CRUNCH WEEK, and we’re still on a bi-weekly target with shows…and from the looks of blog comments, questions from social media, and voicemail, it’s paying off! So welcome-welcome-welcome to another Shared Desk! Pull up a podcatcher and stay for a spell.

00:00 —  Introduction

  • Tee finds his true feelings about his better half via The Punisher.
  • Pip is stumped. Where did this drop-in come from? (It’s iZombie, one of Tee’s new favorites.)
  • You know it’s a traumatic Game of Thrones when you watch Penny Dreadful to cheer yourself up!
  • And the work within The Ministry of Peculiar Occurrences continues!
  • Backers and their eReaders are very happy this week!
  • Pip is ready for the arrival and shipping of books!
  • JAM PACKED SHOW ahead…especially the Loot Crate haul! (Still unopened, so she really does love me!)

04:33 — The Value of Social Media (and Your Ability to Block Users)

  • Chuck Wendig makes a post on Facebook that resonates with Tee & Pip.
  • Chuck’s post…really does make a lot of sense.
  • Do you UNFOLLOW someone, or do you BLOCK? That is the question.
  • Did you know we have a few opinions on social media?
  • “Team Follow Back” = InstaBlock.
  • Grandma, lay off the booze!
  • Pip—and apparently, the entire nation of New Zealand—love the Unfollow and Block.
  • TD-0013 and I do not always agree…but we respect each other.
  • Why do you want jerks in your life? To build character?
  • “But you might block a fan!” Well, we just talked about that…
  • So far, we haven’t encountered any problems…on our pro Pages. Our personal feeds, however…
  • Some terrific advice: “You don’t owe them a damn thing.”
  • Both professional and personal feeds have value. Treat them as such.
  • There is nothing wrong with comment moderation, with blocking feeds, and with overall social media management.
  • The Hodor clip now serves as a way to keep Pip in line.

17:51 — The Loot Crate Lookie-Loo

  • It’s a Lookie-Loo Times Two!!!
  • From Loot Crate, we got our Subscription…and a Special Edition!
    • May Theme: Power
    • Special Commemorative Crate: Aliens 30th Anniversary
  • May Crate
    • Avengers Infinity Gauntlet Grilling/Oven Mitt
    • An Incredible Hulk Figurine from Q-Fig
    • Plush keychain from Dragonball Z
    • World of Warcraft tee shirt (very high quality)
    • And a very cool Power guide!
  • Aliens Crate
    • The box is the crew carrier!
    • “Bug Stomper” tee-shirt
    • Alien Titan vinyl filter
    • 30th Anniversary hardbound Dark Horse graphic novel, Aliens
    • Cage Free Alien Eggs
    • Aliens metal print
    • Booklet also looks
  • Name that tune from James Horner
  • NONE OF THE ALIENS STUFF IS GOING INTO THE GIVEAWAY BOX!

29:20 — Listener Mail!

  • Still feeling the Loot Crate afterglow.
  • We’ve got feedback from a LOT of people this go-round!
  • Voicemail
    • Nobilis Reed presents a possible scenario for when you turn to family and friends for support.
    • Nick Kelly wants to know how sold are we on our upcoming series finale.
      • Tee and Pip chat about best and worst finales from television.
      • How do we feel about the approaching end of the Ministry?
  • Maria Myrbeck asks for a cost-effective solution for organizing notes. We offer Evernote.
  • Michael Spence wants to sell books. Is that hard? With the Square, nope.
  • Wait—we have a Square upgrade?!
  • And comments from the blog!!!
  • We’d better wrap this show up as the moonshine is kicking in with Tee!

46:32 — Wrapping up

  • We managed to get A LOT in this show!
  • What’s coming up for us?
  • Got thoughts or comments on this show?
    • We have voicemail — 703.791.1701
    • I have email — tee@teemorris.com
    • Pip’s got email — pip@pjballantine.com
    • You can find us on social media…
    • …and yeah, Tee is on Snapchat as TheTeeMonster
  • Pip’s going to stick her face into an egg now…

[display_podcast]

Find us on Twitter at either Tee’s or Pip’s account,
on Tee, or the Ministry of Peculiar Occurrences on Periscope
leave us a voicemail or question for the show at 703.791.1701,
or leave us a comment here at the blog.

Enjoy the ride
and we’ll catch you later.

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